Anyone visiting London is going to be spending time in its ‘West End’ - the beating heart of the city, full of bars, restaurants, high-end stores, not to mention theatres, jazz clubs and tiny sidestreets, perfect for exploring both by day and by night…
But the ‘West End’ is enormous and you’d need weeks, if not months, to really explore it. Today, we’re taking a look at one of the oldest and most glamorous parts of it - the area of Piccadilly. And the main street itself is one of London’s most famous, brimming with grand architecture, history at every turn and an ever-buzzy atmosphere. Come on, let’s start exploring…
The history of Piccadilly - 16th and 17th century
The actual name ‘Piccadilly’ is believed to have its origins as far back as the 17th century. Legend has it that a century tailor named Robert Baker made his fortune by selling "piccadills"—a type of stiff collar which was quite popular at the time. Baker used his money to build a grand residence in the area, which became known as Piccadilly Hall, and eventually, the name was adopted for the entire street.
In the 17th and 18th centuries, Piccadilly developed into an important thoroughfare, connecting Westminster (the home of Parliament) with growing suburbs in the west of the city. By the mid 1800’s, it was known for wealth and luxury, full of fine residences and clubs which the upper-classes frequented. In fact, today’s Royal Academy of Arts is housed in what was once Burlington House, a town palace mansion, built in the 1660’s for Sir John Denham, a wealthy lawyer, poet and architect.
The history of Piccadilly - 18th and 19th century
During the 19th and early 20th centuries, Piccadilly secured its reputation as a commercial and cultural hub - the iconic Piccadilly Circus (a famous London landmark) Circus opened in 1819 and hotels, theatres and high-end stores were soon lining its streets. The luxurious Ritz hotel, the Criterion theatre (which actually housed a smoking room, a small bar, several smaller private rooms, dining rooms, a Grand Hall, a Masonic Room, and a cigar shop, as well as the stage!) and the opulent Fortnum and Mason department store had all arrived…
The mid-20th century saw Piccadilly Circus transformed into a world-famous landmark, instantly recognisable for its bright neon signs and bustling energy. Even though the Second World War left many parts of London bombed and devastated, Piccadilly remained a vibrant and resilient area. No surprise then that it continues to thrive, drawing tourists, shoppers, and culture enthusiasts from all over the world to its streets.
Piccadilly Today
Today, Piccadilly remains a must-visit destination for anyone exploring London. From shopping and dining to cultural experiences, here are a few of the things we’d recommend doing when you make it there…
1. Visit Piccadilly Circus
Piccadilly Circus is the beating heart of the area, famous for its huge electronic billboards and the Shaftesbury Fountain, topped by the statue of Anteros (often mistaken for Eros) where crowds are always gathered. Essentially, it’s a prime spot for people-watching!
2. Step Inside Fortnum & Mason
A trip to Piccadilly wouldn’t be complete without visiting Fortnum & Mason, the world-famous luxury department store established in 1707.
Known for its high-end teas, hampers, and gourmet goods, it’s a paradise for food lovers and a fine place to pick up souvenirs.
3. Discover the Royal Academy of Arts
Art enthusiasts can’t miss the Royal Academy of Arts, located inside grand Burlington House.
This prestigious institution hosts a variety of exhibitions throughout the year, showcasing works from renowned artists as well as emerging young talent.
4. Stroll Through Green Park
For a break from the city’s hustle and bustle, head to Green Park, one of London’s Royal Parks. Located just off Piccadilly, this serene green space is perfect for a relaxing walk or picnic and, at its bottom, you can gaze through the railings of Buckingham Palace…
5. Partake of Afternoon Tea at The Ritz Hotel
One of the most quintessentially British experiences is afternoon tea at The Ritz. With its elegant setting and impeccable service, this is the perfect way to indulge in a selection of fine teas, sandwiches, pastries, and scones. Dress smartly - this is a very swish spot!
6. Browse Coffee Table Books at Maison Assouline
Boasting a fine selection of luxury curated books (dealing with subjects as diverse as Islamic Art, James Bond film destinations, international fashion and old-world travel, pop inside glamorous Maison Assouline for a browse and then a martini at their stylish ‘Swan Bar’.
7. Catch a Show at the Criterion Theatre
For a dose of culture, consider seeing a performance at the Criterion Theatre, an intimate and beautifully-designed venue that has hosted a variety of critically-acclaimed productions over the years. After all, how can you visit London and not take in a show?
8. Dine in Style
Piccadilly offers an astonishing selection of restaurants, from high-end dining at The Wolseley, serving classic European cuisine, to more contemporary spots like Sketch, known for its artistic interiors and Nopi, a Yotam Ottloneghi hangout which prides itself on its creative fusion of flavours.
9. Explore the Burlington Arcade
If you’re a fan of luxury shopping, the Burlington Arcade is for you.
Opened in 1819, this elegant shopping arcade houses some of the finest jewelry, fashion, and accessory boutiques in London.
Whether you’re looking for a fedora, glamorous beach attire or a cashmere scarf, you’ll find it here.
10. Visit the Japan Centre
For something a bit different, pop into the Japan Centre on Panton Street, which offers an authentic taste of Japanese culture, from sushi and ramen to manga comics, kitchenware and food supplies to take home, all hailing from the Far East.
The fact is that Piccadilly is easily one of London's most exciting areas to explore and whether you’re drawn to its historical landmarks, world-class shopping, or vibrant nightlife, there’s something for you to enjoy in this wonderful part of London.
If you're coming to London and looking for a lovely place to stay, why not consider staying at La Gaffe Hotel Hampstead? Located in leafy Hampstead, our comfortable, family-run and family-owned guest accommodation. is just three minutes walk from the tube, a quick stroll both to the lush, green Heath and charming Hampstead Village.
We’re just three minutes walk from Hampstead tube (on the Northern line) and then it’s a fifteen minute tube ride into the city centre, so you get both the charming ‘village’ feel of our neighbourhood and the opportunity to enjoy some ‘bright lights, big city’ atmosphere too.
Feel free to contact us by email or phone. We look forward to welcoming you.